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Digital Marketing Analyst
Tunbridge Wells
Up to 34K PA
Permanent

My client is recruiting a Digital Marketing Analyst for a new role within the team. This would suit someone with an analytical mind and who possesses a numerical degree. You will be required to improve the use of data, understand audience engagement,...

My client is recruiting a Digital Marketing Analyst for a new role within the team. This would suit someone with an analytical mind and who possesses a numerical degree. You will be required to improve the use of data, understand audience engagement, and help drive traffic to their digital online proposition. Working directly with Marketing, Data and Digital colleagues to maximise user engagement and support the implementation of digital advertising campaigns across PPC and social media.

Duties

·Channel distribution modelling, website analytics

·Campaign analysis and optimisation

·Manipulate data for reports

·Investigate data analysis through tools such as Episerver, Google Analysis, Excel, Tableau etc.

·Design and deploy dashboards, using data visualisation and storytelling

·Understand acquisition channels, focusing on traffic from SEO, PPC, affiliates, social and online media

Skills & Experience

·Possesses numerate degree

·2 – 3 years’ experience in a junior/mid=level analytical role

·Experience of Adobe Analytics or Google Analytics and advanced Excel

·Proved analysing and reporting on complex campaigns

·Understanding of databases and data pipelines

·Good experience with PPC and social platforms and reporting on these platforms

·Experience of email performance reporting

·Advantage if you have marketing automation systems such as Episerver, Oracle Eloqua or Marketo

·Proved stakeholder management and working cross-functionally also advantageous

·Excellent communications skills verbally, spoken and written

·Logical approach to problem solving

·Proactive attitude that embraces change

·Inquisitive mindset and willing to evolve within the role